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Wayfinder Waikiki Logotype

 

Wayfinder Waikiki Logotype

The Hawaii-based agency Welcome Stranger came across a wavy “w” I created for 36 days of type in 2021. That led to me joining the project and creating a logotype + custom numbers based off of this “w”!

The brief was to design a logotype and number set in a similar reverse contrast style, applying a sense of waviness throughout the letterforms.

Creative Direction & Brand Identity Design: Welcome Stranger

 
 
 

Credit: Welcome Stranger

Credit: Welcome Stranger

Credit: Welcome Stranger

 

Process

Number Sketches